Here’s the official video of us on this years panel, discussing taking your real estate blog to the next level

Share This

Last year we launched the first of it’s kind Real Estate Broker Blog.
Because of its innovation and wild success, Beth Butler, the Broker responsible for the project, has been asked to speak at Inman Connect in San Francisco this summer.

Her topic: “How One Broker Is Making Group Blogging Work”

Here’s a quick overview of the EWM Project’s current stats:

-14 Offices with 750+ Agents
-400+ agents have posted since launch last year.
-100+ post regularly (a few times a month)
-10,000+ Posts to date
-Easily 100’s of Leads Generated (sales, leases, listings, press requests)
-Dozens and dozens of Sales
-60 Percent of Inbound Traffic from SE’s (read: Google)
-1000’s of Daily Hits

Well, from all that we learned over the last year, designing, developing and managing this massive project, we’ve found some room to make improvements.  In fact, we learned so much, that the entire approach has changed enough for us to call the product the Real Estate Broker Blog 2.0.

Besides Beth’s Company Blog (http://blog.EWM.com), there are very few successful Broker Blogs on the internet, and the reasons abound:

1. Price: The development of an office-wide, comprehensive and organized blogsite is quite the project.
2. Getting Agents to Blog in the First Place: The Benefit, The Commitment and The Education.
3. Providing a Win-Win Solution for the Agents’: Agents aren’t going to just blog for the Good of the company.
4. Security and Moderation Control: Brokers are responsible for the content that is published to their site.

And then, there are other challenges that are sure to develop:

1. Agents come and go… what then?
2. Future Customization for Broker and Agents: Upgrades, Designs, PlugIns and Functionalities.

Well, we’ve solved all the above and more!

Continue Reading About Our Launch Of The Real Estate Broker Blog 2.0

Share This

Real Estate Bloggers have a challenge.
The Categories in their Sidebar are a cluttered mess, and it’s only going to get worse.

Realtors generally cover more than one specific location, whether it be a few towns, neighborhoods, subdivisions, communities or buildings.

The Challenge:
Your audience is ultimately interested in only one of the above, not everywhere you are willing to cover.

The Solution:
Dyno Cats – A custom Plug-In developed to optimize your audience’s experience of your blog by organizing your Categories and Content by “Community” rather than the standard shotgun approach.

To read more, please visit or Dyno Cats details page.

Share This

We know that we have seriously lagged on getting our new client launch announcements out on TomatoBlogs.com. 

As much as we regret not keeping up with the posts, for the benefit and honor of our clients, we have good reason for not getting the word out.

Over the last 2 months we have not only doubled our entire client count, but we have also doubled our team.  In addition, we broke out with an amazingly dynamic upgrade to our agent blog product and launched the largest single real estate broker blog on the planet.

Over the next couple of weeks we will be making several client launch announcements in an attempt to bring us up to speed with all the new clients we have.  We will also be presenting details on the wide range of product combinations and services that we offer.

And, if you’re good, we’ll even make a special announcement about the next phase in the growth of our surging company!

Share This

Client: Ronnie Coleman and Vicki Compton
Blogsite Address: www.SouthWaltonLiving.com

Check this out!

Ronnie, in a past life, has been a restaurant reviewer for a local newspaper. Now he and Vicki have teamed up as a real estate force in the South Walton area.

So what does Ronnie do with his blog? Reviews restaurants and provides real estate insight in the seven areas hugging the gulf coast of Florida.

His site is unique because we have designed 7 different environments for each region, and he has the power of 7 blogs in one. It is a great concept for any Realtor looking to appear as the expert in multiple areas, without cluttering his blog’s message.

(update: we have since created a plug-in, Dyno Cats, for this functionality.)

Share This